Message from the CEO
Dear Clients and Shareholders of Credins Bank,
Credins Bank remains loyal to the purpose for which it was established: to support the development of the economy through financing individuals, Albanian families and businesses across the country. 2015 was a year of challenges for Credins Bank, as it was for our customers and for domestic and international economy in general. Beyond this context, Credins Bank succeeded in providing positive results, in accordance with the strategic development plan in all its indicators. The challenges we face require an increasing commitment and efficiency, expert assessments, stable capital and innovation and skills, in implementing projects that we fully accomplished in the last year and also those initiated in 2015, which will be materialized in 2016.
In 2015, Lending Policies remained in the forefront of our strategic management. 2015 started with a reorganization of the credit sector, in order to adapt it better to the needs of customers. We intend to diversify the loan portfolio, gradually reducing financing for corporations and big business, orienting it toward growth in other strategic sectors. The establishment of the Department of Credit Sales and Support, S.I.M.A, a dynamic department focused on the development of SME, Agro and Micro businesses, proved a successful choice since its first steps. At the end of 2015, the portfolio was consolidated and Credins Bank managed to position itself as one of the most active banks in this segment in the Albanian market.
In 2015, Credins Bank continued to extend geographically to areas with prospects for economic growth and also to consolidate itself in the areas, where it operates for years. The opening of new branches in Pogradec and Çorovodë shows that, with the families and businesses in these cities, the bank shares dedication and confidence for a more intensive development of tourism in general and of the family business, agribusiness in particular, and every major development in national and regional plans, as well. In our business spectrum, work with central and local institutions occupies a special weight, providing quality services, advanced in technology and cost-effective. Our social responsibility, where, beyond the banking solution for all social categories, we offer our support to the community, was materialized in 2015 with 79 projects of donations and sponsorships, which served to improve the infrastructure in public health or educational institutions, computer equipment, investments in making cities greener, helping people in need, whether they were children or elderly people, increasing sensibility for disabled people, etc. We are proud to having fulfilled this fundamental mission for the benefit of society.
Credins Bank intends to continue its journey in 2016 and 2017, by investing in technology and infrastructure modernization, generating more digital-oriented products and providing a wide range of expertise in areas needed by customers.
Our vision is to remain a successful and trustworthy bank, number one choice for individuals and Albanian businesses, to offer a wide range of products for all segments all over the country. The expansion of the range of products and services in Credins Bank serves our customers to expand and diversify their portfolio of financial savings, investments or pension products.
The Managing Board is committed to ensure respecting the principles of integrity, good management and business sustainability. Our faith in continuing to be a leading bank in the market is based on stable relationships with our institutional, business and individuals clients. These relationships also reflect the professionalism of the bank’s staff. On this occasion, we thank them for their hard work to serve customers, their contribution in their selection and care on the portfolio quality. Together, we ensure the appropriate synergy, in order to respond to the expectations of our customers, shareholders and community.